Insights is your analytics page, showing performance data for all the content across your shows. Use it to understand how your episodes are performing and make more informed decisions about what to publish next.
Reviewing your insights
Follow the instructions below to view your Insights page.
Click Insights from the left navigation menu.
Filter your data by show, episode, or date range.
Review your metrics.
Click the Download icon at the top right of the screen to export your insights as a CSV.
Understanding your metrics
Total downloads: The number of times your episodes have been downloaded or viewed.
Episodes: The number of published episodes.
Shows: The number of created shows in your account.
Downloads over time: A line graph showing how your downloads trend.
Top episodes: Your best-performing episodes, ranked by total downloads or streams.
Downloads by hour: A bar chart showing what time of day your downloads happen.
Downloads by source: A breakdown of which podcast apps or platforms your downloads came from.
Downloads by mobile OS: A breakdown of which mobile operating systems your downloads came from.
Downloads by browser: A breakdown of which browsers your downloads came from.
Downloads by OS: A breakdown of which desktop operating systems your downloads came from.
Downloads by location: A map showing where in the world your downloads came from.
Downloads by time of day: A table showing your downloads by day of the week and hour of the day. Hover over any cell to see the exact number.
Listener retention: A table showing how many listeners you had in a given week, and what percentage of them returned to listen again in the weeks that followed.
FAQs
What counts as a download?
Zencastr follows the Interactive Advertising Bureau’s (IAB) guidelines. The measurements are complex, but in essence, a download is counted when an audio file is streamed or downloaded via a podcast platform, app, or embedded player for at least 60 seconds. Additionally, to ensure accuracy, multiple plays or downloads from the same IP address and device within 24 hours are only counted once.
If I move my podcast from another hosting provider to Zencastr will my analytics transfer over?
Unfortunately, analytics cannot be transferred between hosting providers. We recommend exporting analytics from your previous hosting provider before transitioning to Zencastr. Once hosted with us, Zencastr will begin displaying analytics from that point onward.
Can I see analytics if I connect my podcast to Zencastr but I am hosting it with another provider?
If your podcast is hosted with another provider, but connected to Zencastr, your primary source for analytics is your hosting provider. Zencastr can only track plays from the episode players on our site when we are not your hosting provider.