A flight is a scheduled ad campaign. Creating a flight lets you launch a new campaign, target specific episodes or your whole catalog, and set goals to track its performance. You can edit a created flight at any time.
Creating an ad flight
Follow the instructions below to create an ad flight.
Click Earn in the left navigation menu.
Click Open Advertising at the bottom of the page.
Click + New Ad Flight.
Select one or more ads from your ad pool or postproductions.
You can select more than one clip to rotate creatives throughout the campaign. The ad server decides which plays when, you can't weigh individual creatives.
Click Continue.
In Flight Settings, configure the following.
Ad position: Choose pre-roll, mid-roll, post-roll, or a combination.
Optional: Offer: Select the offer associated with this flight. Only accepted offers will appear on the drop-down.
Fulfillment Goal: Set your campaign’s goal, you can use either impressions or percentage.
Click the Advanced settings dropdown for additional options.
Flight Date Range:The dates you want this flight to run.
Target Episode: Specific episodes to target. Leave blank to target your entire catalog.
Frequency Capping: Whether to limit how often the ad plays for a listener.
Click Continue.
Enter the flight name.
Click Create Flight.
Related questions
What do pre-roll, mid-roll, and post-roll mean?
They refer to where in the episode the ad plays: pre-roll covers the first 25% of the episode, mid-roll 26-75%, and post-roll 76-100%. You can select more than one position, selecting multiple opens up more opportunities for the ad to play, but doesn't mean the same ad plays back to back.
What is a Fulfillment Goal?
A Fulfillment Goal sets what you're aiming for with this campaign, using one of two methods:
Percentage: Use this when you don't have a set goal but want to control which campaigns take priority. For example, to prioritize Brand A because it's a limited-time promotion ending at month's end, you might set Brand A to 60%, Brand B to 20%, and Brand C to 20%.
Impression: Use this when you have a contracted goal amount to fulfill, entering that impression amount directly.
Flighting a fulfillment goal doesn't guarantee it will be delivered in full. Frequency capping, how many campaigns are active, episode popularity, and seasonal traffic can all affect performance.
What is Frequency Capping?
Frequency capping limits how many times an ad plays for a single listener within a set time period.
On: If you enable a cap, the default of 1 ad per 2 hours is recommended, meaning a listener hears that campaign's ad no more than once every 2 hours.
Off: The ad server pulls in ads based on its own algorithms instead.